INVENT at “CeBit 2014” in Hanover, Germany.
The RFID based system attracted a lot of interest from many potential customers and partners from around the globe – Germany, Brazil, Italy, Turkey, UAE, Sweden, Malaysia, Romania, Greece, Russia and others, and as a whole there were conducted around 40 meetings to discuss possible partnerships and adoption of the inventory system INVENT.
Canadian Advertisers Promote Contest Via NFC, QRTwo advertising companies are testing a Near Field Communication (NFC) RFID and 2-D bar-code solution provided by Vancouver mobile marketing technologies firm GaugeMobile that would allow consumers to access data from posters deployed throughout Canada using a smartphone. The system, known as Scanvee, has been installed at transit shelters, as well as in numerous bar and restaurant bathrooms, in order to entice members of the public to join a contest to win consumer goods. The campaign will include more than 1,000 posters for each advertising company, disseminated across the country.
Astral Outdoor and indoor advertiser Newad Media hope the system will draw consumers' attention to products and services promoted on billboards and posters. The initial trial, which began approximately one week ago, consists of a contest for a $200 gift certificate for Rexall Canadian Pharmacies, as well as a basket of consumer goods from such companies as Procter & Gambleand Kimberly Clark. The Out-of-Home Marketing Association of Canada (OMAC) is running the contest, as part of an advertising campaign.